Content Creation + Strategy
As a Behavioral Interventionist in the Pennington Diabetes Clinic, I created resources for clinic patients providing psychoeducation on sleep, nutrition, physical activity, and mental health. I tailored resources to patients based on their needs and interests, increasing patient satisfaction and providing clinicians with readily available learning materials. While delivering telehealth services in the clinic, I also distributed a weekly newsletter to patients along with short, encouraging messages to keep them engaged in the program and connected to our community during the COVID-19 pandemic.
Tailoring to audiences:
Demo videos and instructions for a B2B audience
SleepCharge Demo Video
Here's the problem -- this is how we solve it
Every good copywriter knows to ask the question, "Why should my audience care?" While writing the script for this video demo -- which was shared with plan sponsors for a sleep care program -- I established the problem (sleep disorders and associated healthcare costs) and then offered a solution (our product). I worked closely with subject matter experts and video editors to ensure that we accurately represented the product, making the video both informative and compelling.
Click through the slideshow below!
Relating to my audience
Navigating a new, unfamiliar app can be stressful. When writing and updating the instructions for accessing the demo version of our sleep health app, I tried to put myself in my audience's shoes and anticipate questions they might have while visiting the app for the first time. Through this process, I was able to flag issues with the demo's functionality and call out important factors for users to keep in mind.
Not skipping a step
At the Pennington Biomedical Research Center, I helped launch and promote a virtual Medicaid clinic for people at risk of type 2 diabetes, creating materials like the video above to walk users through each step of the program. We used this demo video to get buy-in from community stakeholders, helping to secure funding for the clinic and make our presence known in Baton Rouge, LA.