Content Creation + Strategy
As a Behavioral Interventionist in the Pennington Diabetes Clinic, I created resources for clinic patients providing psychoeducation on sleep, nutrition, physical activity, and mental health. I tailored resources to patients based on their needs and interests, increasing patient satisfaction and providing clinicians with readily available learning materials. While delivering telehealth services in the clinic, I also distributed a weekly newsletter to patients along with short, encouraging messages to keep them engaged in the program and connected to our community during the COVID-19 pandemic.
I'm Kate.
Profile
I graduated from Furman University with a B.A. in Psychology and a minor in Women's, Gender, and Sexuality Studies. I am passionate about using data-informed storytelling and thoughtful messaging to help people navigate healthcare experiences.
Experience
Most recently, I worked as the lead copywriter at Nox Health, where I redesigned the member journey in a sleep health program and wrote educational, user-focused copy across various channels and audiences. Prior to that, I worked as a Program Coordinator at the Georgia State University School of Public Health and as a Research Associate in the Behavior Technology Lab at the Pennington Biomedical Research Center, where I strategized content for NIH-funded behavioral health apps.
With my background in psychology research and experience writing for highly regulated products, including medical devices, I am particularly skilled at simplifying complex information and making products more accessible and engaging for diverse audiences.
Skills
Content design (including: audio/video scripts, apps, websites, landing pages, and chatbots), copywriting (including: emails, direct mailers, blogs, ebooks, and ads), development/application of brand guidelines, UX writing, content writing, editing and proofreading, research, data analysis, usability testing, and leading focus groups and advisory boards.
Figma, Miro, Adobe Creative Suite.
Contact
Email - cbaule14@gmail.com
Tel - 703-473-2283