Content Creation + Strategy
As a Behavioral Interventionist in the Pennington Diabetes Clinic, I created resources for clinic patients providing psychoeducation on sleep, nutrition, physical activity, and mental health. I tailored resources to patients based on their needs and interests, increasing patient satisfaction and providing clinicians with readily available learning materials. While delivering telehealth services in the clinic, I also distributed a weekly newsletter to patients along with short, encouraging messages to keep them engaged in the program and connected to our community during the COVID-19 pandemic.
I'm Kate.
Profile
I graduated from Furman University with a B.A. in Psychology and a minor in Women's, Gender, and Sexuality Studies. I am passionate about making healthcare more accessible through data-driven storytelling and thoughtful messaging.
Experience
Currently, I work as a Marketing Copywriter at Nox Health, where I plan, write, and iterate copy for B2B and B2C audiences as part of a creative marketing team. Prior to that, I worked as a Program Coordinator at the Georgia State University School of Public Health and as a Research Associate in the Behavior Technology Lab at the Pennington Biomedical Research Center, where I strategized digital content for behavioral health apps and collaborated with multiple stakeholders to execute on large-scale projects from beginning to end.
I also have a strong background in interpersonal communication and working individually with clients, both as a Writing & Media Consultant at Furman University and as a Behavioral Interventionist in the Pennington Diabetes Clinic.
Skills
Copywriting (including: emails, direct mailers, blogs, ebooks, and ads), content design (including: audio/video scripts, apps, websites, landing pages, and chatbots), development/application of brand guidelines, UX writing, content writing, editing and proofreading, research, data analysis, usability testing, and leading focus groups and advisory boards.
Figma, Miro, Notion, Canva, Vyond, Google Workspace.
Contact
Email - cbaule14@gmail.com
Tel - 703-473-2283