Content Creation + Strategy
As a Behavioral Interventionist in the Pennington Diabetes Clinic, I created resources for clinic patients providing psychoeducation on sleep, nutrition, physical activity, and mental health. I tailored resources to patients based on their needs and interests, increasing patient satisfaction and providing clinicians with readily available learning materials. While delivering telehealth services in the clinic, I also distributed a weekly newsletter to patients along with short, encouraging messages to keep them engaged in the program and connected to our community during the COVID-19 pandemic.
I'm Kate.
Profile
I graduated from Furman University with a B.A. in Psychology and a minor in Women's, Gender, and Sexuality Studies. I am passionate about using data-driven storytelling and thoughtful messaging to help people navigate healthcare experiences.
Experience
Most recently, I worked as the lead Copywriter at Nox Health, where I redesigned the member journey in a sleep health program and wrote educational, user-focused copy across channels and audiences. Prior to that, I worked as a Program Coordinator at the Georgia State University School of Public Health and as a Research Associate in the Behavior Technology Lab at the Pennington Biomedical Research Center, where I strategized content for NIH-funded behavioral health apps.
With my background in psychology research and experience writing for highly regulated products, including medical devices, I am particularly skilled at simplifying complex information and making products more usable and accessible for diverse audiences.
Skills
Copywriting (including: emails, direct mailers, blogs, ebooks, and ads), content design (including: audio/video scripts, apps, websites, landing pages, and chatbots), development/application of brand guidelines, UX writing, content writing, editing and proofreading, research, data analysis, usability testing, and leading focus groups and advisory boards.
Figma, Invision, Miro, Adobe Creative Suite.
Contact
Email - cbaule14@gmail.com
Tel - 703-473-2283