Content Creation + Strategy
As a Behavioral Interventionist in the Pennington Diabetes Clinic, I created resources for clinic patients providing psychoeducation on sleep, nutrition, physical activity, and mental health. I tailored resources to patients based on their needs and interests, increasing patient satisfaction and providing clinicians with readily available learning materials. While delivering telehealth services in the clinic, I also distributed a weekly newsletter to patients along with short, encouraging messages to keep them engaged in the program and connected to our community during the COVID-19 pandemic.
Translating research insights:
Blogs, newsletters, and one-pagers
Nox Health provides comprehensive, value-based sleep care benefits to employees across industries and companies, including The Coca-Cola Company, Warner Bros. Discovery, and Southern Company. I wrote the blog posts on the Nox Health website, as well as a monthly newsletter and various one-pagers describing our program to a B2B audience.
Goal: Become a thought leader in the sleep industry by sharing news, research, and industry trends in sleep health.
Medium: Website, email, and social media (LinkedIn)
Audience: HR leaders and benefits managers
Challenge: Turn input from data, scientific research, and subject matter experts into clear takeaways while offering a unique perspective on sleep health.
Tone: Intriguing, educational, and actionable.
Process: Strategize monthly content > Create an end-to-end content calendar, including stakeholder and regulatory approvals > Draft and iterate content based on stakeholder feedback > Promote content via LinkedIn
Result: Generate new sales leads and build our audience
Click here to read my blog posts.
