Content Creation + Strategy
As a Behavioral Interventionist in the Pennington Diabetes Clinic, I created resources for clinic patients providing psychoeducation on sleep, nutrition, physical activity, and mental health. I tailored resources to patients based on their needs and interests, increasing patient satisfaction and providing clinicians with readily available learning materials. While delivering telehealth services in the clinic, I also distributed a weekly newsletter to patients along with short, encouraging messages to keep them engaged in the program and connected to our community during the COVID-19 pandemic.
Developing voice and tone
Designing timely, seasonal pieces based on customer feedback
In my roles at Nox Health and the Pennington Biomedical Research Center, I consistently engaged members/patients by creating and executing monthly campaign calendars, including mailers, emails, digital ads, and newsletters.
Below is a sampling of pieces I wrote, along with the strategies I used to boost engagement and define our voice and tone.
Using consistent messaging across mediums
This campaign, which was launched in February, tied together Valentine's Day and American Heart Month with witty, science-based messaging linking sleep to heart health (a key part of our value proposition).
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Providing actionable advice
Building evidence-based tips into the content helped establish us as a trusted resource for all things sleep, making the material itself useful instead of just another ad.
Presenting the same information in a new way
Content doesn't have to follow the same old format every time. Knowing our audience was looking for creative, unique campaign content, I designed musical festival-themed content for summer.
Staying in touch
At the Pennington Diabetes Clinic, I strategized and wrote a weekly newsletter to foster a sense of community and educate patients in a diabetes clinic program. The newsletter was a way to fill in gaps in our curriculum by addressing current events and research.
