Content Creation + Strategy
As a Behavioral Interventionist in the Pennington Diabetes Clinic, I created resources for clinic patients providing psychoeducation on sleep, nutrition, physical activity, and mental health. I tailored resources to patients based on their needs and interests, increasing patient satisfaction and providing clinicians with readily available learning materials. While delivering telehealth services in the clinic, I also distributed a weekly newsletter to patients along with short, encouraging messages to keep them engaged in the program and connected to our community during the COVID-19 pandemic.
Developing Brand Identity: Virtual Clinic Interface
Design
As a Behavioral Interventionist and Research Associate in the Pennington Diabetes Clinic, I designed digital, educational curriculums for the Pennington Diabetes Clinic app on topics such as sleep, nutrition, physical activity, and mental health. To accompany these curriculums, I also created a weekly digital newsletter and motivational messaging to support patients.
What worked?
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Using supplemental content to address current events, such as the COVID-19 pandemic, and how those events affect patients’ journeys
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Adding a new lesson component to the app curriculum each week, while integrating previous lessons’ content (i.e., in a lesson about sleep, discussing sleep’s impact on nutrition)
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Collecting qualitative data about specific phrases and messaging that patients found helpful
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Working cross-functionally with the clinic team (doctors, clinical psychologists, dietitians, and therapists) to create resources based on current health trends (e.g., intermittent fasting)
Strategies Used
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Developing a brand identity and voice for the Pennington Diabetes Clinic, creating consistency across mediums by reiterating key words and phrases and using cohesive colors and images
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Tailoring the Diabetes Clinic app to the Baton Rouge community in educational and marketing materials, addressing topics such as healthy crawfish boils and how to exercise safely in the summer heat
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Identifying gaps in our curriculum based on feedback from patients and scientific literature reviews
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Staggering content delivery to build anticipation and make the process more rewarding (unlocking new lessons each week in the app)
